Testimonials are great aren’t they? There’s nothing better than finding out how much of a difference your services have made to an individual’s life, or their business. They’re a great ego boost. But testimonials are also a very powerful tool when it comes to marketing your own business. Just about every business can benefit from testimonials. But those who really want them to stand out and work hard to win new customers for them, it’s all about the video. But how do you create video testimonials.

Skip The Script

Unless your client needs to write things down in order to appear on camera, ditch the script and just let them speak from the heart. Memorized lines crafted in advance often sound like memorised lines written by a marketer. And the whole reason you’re getting your client to speak instead of you is to step outside the box and give a genuine, unbiased view of your services. Now don’t get me wrong, you’ll probably want to provide your customer some sort of guideline ahead of time on things to talk about, so they know what’s coming. But this will be more like the questions you might ask during the interview, or helping them to identify the areas of your product that they love or business results you drove. On the day, just sit down and have a conversation – the more candid, the better!

Know Where, And How To Use Them

Once you’ve got yourself a killer testimonial, the next thing to understand is what to do with it. Unlike written testimonials, which just tend to sit on websites and not do much, your video testimonial is a dynamic tool that, used correctly, has the potential to be shared everywhere. You can embed it in your website, share it on social media, slot it into product videos or send them to prospects with your marketing materials. Video is capturing the world by storm right now, so there has never been a better time to spread the word about your business through video. Just make sure you don’t overdo it. You don’t want a customer testimonial on every product page, and you probably don’t just want a wall of them all on one page either. So put together a strategy for using them, as you would for any other marketing effort. Track and measure the performance on each platform, and tweak your approach if needed to see the best results.

Get A Professional In

There are a huge range of video testimonials out there – both good and bad. You can always spot the bad ones because they have been filmed against a white background, with poor quality visuals and audio that sounds like it’s been through a potato ricer. But the good ones are shot against an uncluttered and tidy background (typically a workspace or meeting room), with a crisp, clear picture and no audio interference. When prospects watch your video testimonials, it doesn’t matter how good the content is, if the quality isn’t good enough, they are likely to be put off. After all, if you don’t put any effort into creating your marketing and making your customers look good, how much effort will you put into your services? To avoid all the headaches, you should hire a professional outfit to handle it for you. That way all you need to do is chat with your customer, without worrying about all of the technical bits.

At Swanwood productions, we work with business owners across the country to help them put their solutions, and their customers, in the best light. Our expert team come kitted out with the highest quality equipment and years of experience, which makes the whole process as smooth and seamless as possible. While we can handle pretty much any kind of video, we have a special spot in our hearts for testimonial videos, which is why we are happy to offer our services to businesses large and small. If you would like to find out more about how we can make your services shine through video, or if you just want to meet the team, just get in touch with us today.