5 Reasons Your Business Should Use Video For Training And Learning

When you think of video, most people think ‘advert’ or ‘promotional’. And we can’t blame you, given how much of it you see every day. But recently, we’re seeing more and more companies requesting videos for something else – training and learning resources. In other words, a way to avoid in-person training, and instead develop a set of instructional, interactive videos that can be used to educate and train employees on all sorts of areas of business. Thanks to this increase, video has started to transform the way we learn in the workplace, providing a much better experience for everyone involved. But if you’ve never tried using video for training before, we have 5 reasons you should.


Cut Costs


Delivering training isn’t cheap. In fact, it can be incredibly expensive and time-consuming, particularly if you’re having to hire in someone external to deliver that same training again and whenever you hire a new employee. But there is a better way. If you need to deliver the same training over and over, a video training platform can save you a huge amount of time and money. These could be used for onboarding purposes, product training, company announcements or even management training. By presenting essential training in this way, you’re allowing employees to fit it into their schedule (resulting in higher attendance) and significantly cutting costs at the same time. It’s a win-win!


Supports Employees With Different Learning Styles


It may surprise you, but not everyone learns in the same way. Some people enjoy sitting in front of a presenter and just listening, while some people might be bored to tears by it. Others prefer reading information and taking notes, while some employees would be perfectly suited to role play and interactive activities. The problem comes when you have a group of people to train, all of whom may have completely different learning styles. Video can help with this by providing a variety of learning styles into your training. Sure, it might seem to be primarily visual, but it also incorporates elements of reading/writing, aural and kinaesthetic learning too. Not only that, but it also gives learners the opportunity to go back and rewatch bits they might have missed or want to go over again. This means you will get a higher level of information retention than your average training session.


Keep Your Employees Engaged


Keeping your employees engaged in training is tricky, particularly if it’s a long or dry subject. But video could be the answer to this. After all, Nielsen studies into video show that 44% of all web video is viewed at work, so why wouldn’t you take advantage by providing your employees with videos to watch at work? Video has been proven to engage and motivate people far more than its text counterpart when it comes to training, and the added bonus of letting employees view at their own time and pace encourages more people to engage. Plus, the personal, human element of video means that employees will feel more like they are being personally mentored, as opposed to part of a group lecture.


Reduce Travel


There are very few people I know who enjoy being on the road all the time. Even those who enjoy travel are more about the destination than the journey. So why do so many companies force their employees to travel to training events, when they could be learning from the comfort of their own desk? One of the biggest benefits of corporate training videos is the reduction in travel. Video training means that training is always at your fingertips, and you can take part as many times as you need to without spending a lot of time and money travelling. With video, you can always have expert advice at your disposal without having to pay for experts to travel in all the time, and allows you to deliver the same training to multiple locations at once.


Gives Insight Into Your Employees


In-person training is a bit of a one-way street. Sure, your trainer will talk, and employees may ask questions, but you don’t really get a true insight into how your employees think and respond to training. You could ask, but the responses are likely to be biased. But with video training, you can collect all sorts of data that can help you improve your business and future training videos. Most video platforms will have a wide variety of analytics that help you understand your participants, from attendance and engagement levels to click tracking and difficulty level. You’ll also be able to track completion, allowing you to easily see who’s received training and who hasn’t, ensuring no one falls through the cracks.


At Swanwood Productions., we love working with business owners to produce video training and learning resources for their employees. Whether you need a short animated video for health and safety training or an in-depth filmed product training course, our experts will be able to help you brainstorm, storyboard, shoot and create effective training videos. For more information, just get in touch with us today.