If you look online, you’ll find hundreds of blogs out there telling you that the best thing you can do for your business is invest in a video. They will tell you that videos are great for explaining really complex things, that it will help you stand out from the crowd or that it’ll help people retain the information you’re feeding them more effectively. And to be honest, all of that is true. But there are a few other benefits to video marketing that aren’t discussed quite as much. And in our opinion, they are much more beneficial to budding businesses than they are given credit for. So today, we want to highlight some of the real reasons every business should be getting on the corporate video bandwagon.
Clear Messages Quickly
Did you know that videos are processed by the brain 60,000 times faster than text? That’s quite an impressive number! It’s because your brain has to do a lot of heavy lifting when you’re reading text – it has to identify the letters, then the words those letters form, and then decide the meaning of the words based on the context of those around them. But with a video, you just have to take in visuals and audio – something the brain is much better designed to do (after all, we’ve been doing it for 200,000 years!) Videos allow you to get a clear message across to your audience in a fraction of the time, and with a fraction of effort on their part, resulting in a deeper retention of your message. If you’ve done it right, your corporate video allows you to get across a clear and concise message that can be absorbed easily and will resonate with your audience.
Google LOVES Video
Ok, so this one might not be news to you. But Google (the undisputed champion of search engines) has been very open when it comes to their views on video. If you’re not familiar with it (in which case, where have you been living?) the whole aim of Google is to get the most relevant information to the user when they search. So the more informative and relevant your content, the higher up you will rank in searches. Simple. But in 2006, Google bought the video giant YouTube, and since then it has heavily favoured video content in search results. So the more videos you feature on your site, the more chances you have to show up in search results and reach new customers. It’s a bit of a no brainer really!
They Increase Trust In Your Brand
Nothing helps your audience relate to your business than a solid brand video. If you need proof of that, just look at the corporate video scene right now. As it’s November, many supermarket chains have now released their Christmas advertising campaigns, which all centre around corporate videos that are focussed on brand values, and not products. Even more brands have jumped on this trend this year, mainly because videos are quick to view, relatable and very easy to share. But the side effect of this is that they build a level of trust in your brand. They allow customers to see the face and heart behind the name and see the genuine nature of your business. The era of buying from faceless business is well and truly gone. People prefer to buy from people, and if they have confidence and trust in your brand, it hugely increases their chance of buying form you.
But Above All…
People love to watch them! Video marketing is fast becoming one of the most popular methods of communication with prospects, and the people on the receiving end are responding very well. For example, research shows that:
- 90% of web consumers say that a video helps them make a decision to buy.
- 65% of executives who watch work-related videos visit the business website afterwards.
- 64% of people who visit a business’s website are more likely to buy their products or services after watching a video.
- Estate agency listings that use videos get over 400% more enquiries than those without one.
So really, even if you ignore everything else we’ve said, that should be enough to convince you. Prospects and customers are more engaged with video marketing than every before and utilising it significantly increases your chances of a sale. At Swanwood Productions, we specialise in crafting corporate and branding videos for businesses across the globe. Our expert team have experience creating all sorts of business videos – from one minute pitches to branding videos and corporate advertising. So if you’re interested in finding out more about how a corporate video could transform your business, or you just fancy a cup of coffee and a chat about videos, our doors are open. Just get in touch with us today!